Viasat is a global communications company providing satellite internet and secure networking systems to military and commercial markets. Over the course of my internship with Viasat, I gained invaluable experience through the unique and varied projects I had the opportunity to work and collaborate on.
The Defence and Security Equipment International (DSEI) is a world class conference held in London every two years, Viasat attended to showcase its variety of military communication products. This project was a great introduction to large-scale graphic creation and of the challenges that come with it. Working directly with my Art Director and Senior Designer, I took preexisting assets and adapted them to create the final design below. Viasat's extensive asset library allowed for a streamlined and efficient approach to creating the graphic, only leaving the task of blending elements to an acceptable level of visual cohesion. The final composition focuses on a soldier surrounded by "augmented reality" screens to provide a visualization of the communication capabilities Viasat provides on the battleground. The scene behind the soldier contains just enough content and texture to convey a sense of presence within a warzone while remaining largely neutral, as to not compete with the foreground imagery and text.
We went through quite a bit of trial and error on the way to the final product. Resolution limitations and our creative process led us to try many different approaches. Seen below is the evolution of our final direction.
The frustrations that come with working on excessively large Photoshop files and the amount of time spent trying different approaches become well worth the effort when you see the final outcome of your labor existing in the world.
Creating the T-Shirt for the annual Summer Volleyball Tournament was one of my first and most successful projects of my internship. Being given creative freedom on the project, I explored a variety of complex solutions but eventually landed on using expressive type to create the form of a volleyball, with the negative space between words creating the ball's line pattern. The use of hand-lettered illustrative type reflects the fun and free culture of Viasat, while remaining on brand through the use of company colors. This simple execution met brand guidelines, provided a recognizable identity for the event, and most importantly resulted in a shirt that employees were excited to wear.